Fred van Soest Jr. set up his first tradeshow exhibit at the NOMDA ’75 show in Denver, Colorado. Exhibit installers dropped a beam on his head (accidentally?) knocking him senseless.

Senseless may explain why more than 40 years later, he still thinks show business is fun. Fred has designed, sold, built, installed and dismantled, even driven exhibits to hundreds of tradeshows in his long career.

Trained by Fred Sr. (Pop) van Soest, Jr. is proudly continuing the family legacy inspired by Pop’s dedication to imaginative design, uncompromising quality and high level of customer service all while having fun.

Fred loves to golf, surf, ski and brag incessantly about daughter, Tiffany “Timebomb” van Soest. Tiff is currently the bantam weight Glory kickboxing WORLD champion.

Trade show displays, portable systems, custom exhibits, and event support designed to help your brand show up stronger.
Services
Creative Design and Fabrication
Display Rental
Graphic Design and Production
Show Service and Transportation Management
Display Accessories
© 2026 Display Gurus. All rights reserved